New athletic department website launched
Nearly two months of work has led to usueasternathletics.com being launched on Monday, Jan. 28, although, it will still take more time before it is complete. After being up for just a day, the site is averaging 140 hits per hour.
KC Smurthwaite, sports information director, said the new site provides “one-stop ‘shopping’ for athletic needs.” The USU Eastern athletic’s department owns and operates the site. While it will be used as a marketing tool, the site is home to photos taken at the different sporting events, schedules and rosters, coach profiles and a link to the USU Eastern home page where prospective students can sign up for a campus visit. “It is a great took for the recruitment of both students and student-athletes.” The site also has the potential to house links for clubs and intramural sports.
Dave Paur, athletic director, said the site will enable the athletic’s department to have the professional feel they were looking for. “We are trying to put a good product on and off the court. Part of that goal is establishing our program on the web.”
Smurthwaite said if the website is maintained correctly it will generate money for athletics and will maximize exposure for Eastern. “We have tripled our reach with our Facebook, Twitter and YouTube users since August. With this website our traffic and reach is only going to go up.”
For now, Smurthwaite will continue to be in charge of any big changes that take place on the site. Miranda Milovich, assistant volleyball coach, will help to maintain the site by adding scores and other small news items. Ultimately the website will require a full-time position to achieve its maximum potential.
If you find any missing or broken links within the site, contact Smurthwaite at email@example.com or via Twitter @KcSmurthwaite.